Creative Visionary
with a Trendy, Thoughtful,
and Strategic Focus
02 — My experience
I specialize in developing and implementing comprehensive brand strategies, leading cross-functional teams, and executing integrated marketing campaigns. My expertise includes copywriting for websites, email marketing, paid ads, and brand work such as strategy, identity, development, and messaging. With a deep focus on the fashion and beauty industry, I excel in managing photoshoots, product development, and storytelling.
I have a strong understanding of consumers, backed by detailed market research and competitor analysis, and am driven by the desire to bring out the best in people, products, and brands.
My work is fueled by a commitment to creating impactful narratives that resonate with audiences and elevate brand experiences.
"Maddy works so damn hard. She has elevated our brands and all communications and assets. She is clever, strategic, organized, process and result oriented. You are the starting point for most projects and you are VALUED! I like that when I have an idea I can go to you and we can implement something of quality fast."
— Leslie Tolson, Sr. Manager of Lifecycle and Retention Marketing
"I like working with Maddy because I can see and feel the passion she has and brings to the team with all of her hard work and going the extra mile on everything she tackles. She's a refreshing reminder to me of what it's like to feel passionate again and bring that in."
- Melissa Lang, Creative Director
"Our incredible wordsmith! Maddy is always so dedicated to bettering any project (and business) that comes through thinking of ways to captivate our audience and make the guest experience better. Maddy is always so fun to work with and partner up with on any campaign! "
- Gillian Held, Sr.Manager of Social Media and Content
"She's amazing at taking charge and leading with confidence. She's an industry expert but she's also a trendsetter, setting new standards for innovation and style with her willingness to stay ahead of beauty trends. "
- Brittany Cappuci, Marketing Director
My Journey with MayMay Grace Jewelry: A Labor of Love and Empowerment
MayMay Grace Jewelry is more than just a business for me—it’s a reflection of my passion, experiences, and the belief that jewelry can empower and uplift. Inspired by the strong women in my life, I’ve created a brand that tells a story with every piece. Over the past four years, I’ve proudly sold over $30,000 worth of jewelry and donated over $10,000 to Women for Women non profit. This is my way of contributing to something bigger and helping others feel confident and supported.
Learn a little more about me over there!
Here’s my career condensed to a few bullet points.
Work experience
Hair Cuttery Salons, Bubbles Salons, Cibu Hair Care Products (2022—) | Brand Manager |
MayMay Grace Jewelry (2020—) | Founder + Owner |
AMT Group (20—22) | Senior Copywriter |
Texas Tech University (2017 -20) | Jr Copywriter and Marketing Assistant |
Education
BA, Journalism, Minor in Creative Media | 2016—2020 |
Industries
Fashion | Jewelry |
Beauty | Hair Care |
Wellness | Products |
Project types
Brand Creation; Tone, Voice, Messaging | Narrative Building |
Photoshoot Management | Brand Identity Management |
Market Research + Analysis | Creative Strategy + Execution |
Problem Solving & Innovation | Copy + Campaign Creation |